Customer Intelligence Cluster

The core components about Customer Intelligence of the "Master of Marketing Analysis" are being run by this team of Professor Dirk Van den Poel:

From left to right: Prof. Dr. Dirk Van den Poel, Philippe Baecke, Dr. Dries Benoit, Dauwe Vercamer, Vera Migueis, Michel Ballings, Jeroen D'Haen, Andrey Volkov, Rosemarijn Dumont, Prof. Dr. Anita Prinzie.

(one member was missing when this picture was taken: Matthias De Beule)

The Customer Intelligence team specializes in predictive analytics for analytical CRM (including customer churn, cross-sell, acquisition).

A list of the other members of the Department of Marketing at Ghent University can be found here.